- Clear positioning for B2B startups -
Say goodbye to hearing,
"I don't really understand what your business does"
Make it easy for your prospects to understand what you do, trust you and buy from you.
"Lisa has a unique ability to identify and understand your ideal customer, discovering what they care about in order to get the best response. Her work not only makes your business easier to understand and trust, but can lead to a huge uplift in demos or meetings being booked."Caroline Smith, Product Designer
- Problems I solve -
You feel embarrassed sharing your website - it doesn't represent your business at all
Your website is your shop window.It's the first place your prospects look to find out who you are, what you do and whether you're trustworthy.But things have changed and your website just doesn't represent your business anymore.It needs a complete overhaul.
You have a complex menu of products and services
As your business has grown and you've continued to diversify your offering and respond to the market, you've added a whole host of products and services.But now, they're just a bit of a mess.Your prospects struggle to make sense of which one is right for them and abandon your website before they've made contact.You need a clear menu.
You don't really know what makes your business or product unique
You have a great story. And you know your business is special.Your clients love you and your business is growing at a rapid pace.But when it comes to articulating your value proposition, you kinda just sound like your competitors.You want to know what makes your business truly unique.
Every person on your team has a different explanation of what your business does
If you were to ask everyone in your business for an elevator pitch, you know you'd get a variety of different responses.Some good, some bad.But it's really important that those who are representing your business get it.You need a shared, consistent and clear message about the value your business offers.
- How it works -
Lisa Mahoney - that's me! I've been positioning and transforming B2B startups for 15 years.
Details
All-inclusive packages, flat fees with no unexpected add-ons and no jargon in the terms and conditions.
Details
Understand your business.
Understand your target audience.
Build your personas.
Build your messaging framework.
Test and refine.
Deliver your refreshed positioning.
Details
For every positioning project, you'll receive:
A summarised research report containing all the valuable insights learned about your target audience(s).
A copy-and-paste messaging framework for your business, product or service (we call it a CopyKit).
A 'paint-by-numbers' visual guide to how your new messaging should be structured on your website (we call these your website wireframes).
"Lisa's work on our website led to a massive uplift in the amount of conversions we saw and she spearheaded work on our proposition that really took the mystery out of what we do."
Emily Tatham, Caraffi
- Packages -
Easy to understand. Easy to buy. There's no jargon in the pricing either.
Pay as you need expert
A simple way to manage your budget by purchasing time.
"Lisa has an exceptional ability to digest complex information and transform it into simple, meaningful and impactful content which can be easily and quickly absorbed by users."
Joe Osgood, Fused4
Get the ball rolling
If you're ready to make it easy for your prospects to understand what you do, trust you and buy from you, book a chat with me to get the ball rolling. You can also drop me an email if you prefer.
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